PROPOSAL: Design & Build of the
Prepared for: Date: January 2026
1. Executive Summary
This proposal outlines a strategic partnership between **** and Ascendea to design, build, and scale a aimed at . The platform will transform 's expertise into a scalable digital asset, capable of generating recurring revenue while significantly extending reach and impact beyond traditional 1:1 or consultancy-based work.
To ensure alignment, manage risk, and focus on commercial outcomes, the project will be delivered using a phased build model, supported by a revenue share partnership that aligns Ascendea directly to the success of the platform.
2. Strategic Opportunity
There is a clear and growing demand among for practical guidance that goes beyond aesthetics and into:
Existing education in this space focuses largely on creativity or theory. Very little addresses the commercial and construction-stage realities faced by design professionals. occupies a rare and credible position at the intersection of , making this an ideal opportunity to create a high-value digital learning platform with strong differentiation based on their expertise in .
3. Project Objectives
The primary objectives of the platform are to:
4. Solution Overview
Ascendea will design and deliver a structured digital learning ecosystem that includes:
The platform will be built using Ascendea’s proprietary LMS and automation infrastructure, allowing for rapid deployment, scalability, and long-term commercial flexibility. It will be capable of supporting future expansion, including features like .
5. Delivery Model: 4-Sprint Build
The project will be delivered across 4 clearly defined sprints, each with specific outcomes and sign-off points. This phased approach reduces risk, controls scope, and ensures commercial validation throughout the build.
| Sprint | Title & Focus | Investment (£) | Key Deliverables | Outcome |
|---|---|---|---|---|
| 1 | Strategy, Validation & Platform Architecture Focus: Foundations | 2,500 | Customer avatars, core outcomes, curriculum architecture, product ladder, platform structure | A validated blueprint for the platform, ensuring the build is commercially sound before development begins |
| 2 | Core LMS Build & Flagship Programme Setup Focus: Platform build | 2,500 | LMS configuration, flagship programme structure, progress tracking, secure user access | A fully functional learning platform ready for content population |
| 3 | Monetisation, Automation & Membership Layer Focus: Revenue systems | 2,500 | Payment processing, automated onboarding, membership access, community integration | A platform capable of generating, managing, and scaling revenue |
| 4 | Launch Readiness, Optimisation & Scale Planning Focus: Go-to-market | 2,500 | Launch funnel, pricing validation, conversion optimisation, admin training, growth roadmap | A market-ready platform with a clear plan for growth |
Total Build Investment: £10,000 + VAT
6. Commercial Model
Upfront Investment
The upfront investment of £10,000 covers the structured design and build of the platform across 4 sprints. Each sprint is paid in advance and includes defined deliverables and sign-off milestones. This approach avoids large upfront commitments, ensures clarity of scope, and allows for informed decision-making at each stage.
Revenue Share Partnership
To align incentives and reflect Ascendea’s ongoing contribution, the following revenue share partnership applies:
- Year 1 (first 12 months): 50% of gross platform revenue
- Years 2-5: 5% of gross platform revenue per year
- After Year 5: No revenue share applies unless otherwise agreed
This revenue share reflects Ascendea’s provision of our proprietary LMS and automation infrastructure, platform hosting and maintenance, ongoing technical support, and strategic input into scaling and monetisation.
7. Illustrative Revenue Scenarios
Note: These are examples for context, not financial forecasts.
| Scenario | Description | Calculation | Total Revenue (Year 1) | Revenue Share (Year 1) |
|---|---|---|---|---|
| A: Conservative | 200 course sales | @ £750 | £150,000 | £75,000 each |
| B: Moderate | 400 course sales | @ £1000 | £400,000 | £200,000 each |
| C: Course + Membership | 300 course sales + 100 members | @ £1000 + @ £59/month | £370,800 | £185,400 each |
From Year 2 onwards, **** retains 95% of platform revenue.
8. Roles & Responsibilities
| (Client) | Ascendea (Service Provider) |
|---|---|
| Subject matter expertise and content creation | Platform architecture and delivery |
| Brand, messaging, and audience engagement | Automation, payments, and system logic |
| Marketing and visibility activities | Technical maintenance and optimisation |
| Strategic guidance on scaling and monetisation |
9. Intellectual Property
- **** retains full ownership of all content, branding, and intellectual property relating to the educational material.
- Ascendea retains ownership of its proprietary platform, systems, and infrastructure.
10. Recommendation & Next Steps
This proposal recommends proceeding with Sprint 1 to validate scope, confirm commercial viability, and finalise the platform blueprint.
Next Steps:
- Confirm commercial terms for the educational material.
- Execute partnership agreement.
- Commence Sprint 1.
Heads of Terms / Contract Clauses
- Parties: This Agreement is entered into between (Client) and Ascendea (Service Provider).
- Scope of Work: Ascendea will design, build, and deliver a digital learning platform across 4 defined sprints as outlined in this proposal dated January 2026.
- Investment & Payment Terms: Total build investment: £10,000 + VAT. Payment structure: £2,500 + VAT per sprint, payable in advance. Payment terms: Net 7 days from invoice date.
- Revenue Share: Year 1: 50%. Years 2-5: 5%. After Year 5: None unless otherwise agreed. Gross platform revenue is defined as all revenue generated from the platform, less payment processing fees.
- Intellectual Property: Client retains full ownership of all educational content. Service Provider retains ownership of its proprietary LMS platform, automation infrastructure, and systems.
- Term & Termination: This Agreement commences on signature and continues for an initial term of 5 years. Either party may terminate with 90 days’ written notice after Year 1.
- Confidentiality: Both parties agree to maintain confidentiality for a period of 3 years following termination.
- Liability & Indemnity: Service Provider’s total liability is limited to the fees paid in the preceding 12 months.
- Platform Maintenance & Support: Service Provider will provide ongoing platform hosting, maintenance, and technical support as part of the revenue share arrangement. We will maintain platform uptime of 99.5% (excluding scheduled maintenance).
- Governing Law: This Agreement is governed by the laws of England and Wales.
- Amendments: This Agreement may only be amended in writing and signed by both parties.